ColaLife want Coca-Cola to open up their distribution channels (which are amazing in developing countries) to carry 'social products', such as oral rehydration salts, to the people who need them desperately. This could be done by incorporating an 'aidpod' into Coca-Cola crates. The content of the aidpods would be locally determined by health professionals. Read more on their website.
Wine by Some Young Punks, an Australian company with a reputation for standout labels
Gut Oggau Estate in Austria worked with Jung von Matt ad agency to develop a character for each wine. Each portrait on the labels has its own name and a story to go with it.
I saw these in the press last August but forgot to post on my blog. Stephen Powers aka the legendary ESPO worked with the Mural Arts Program and a number of local artists in Philadelphia to paint over 30 of these massive text based murals collectively called Love Letter. They are all visible from the elevated train which runs along Market Street. Mr Powers said: 'Hopefully there will be a few sly guys out there who will say to their girl: "Hey Baby, I wrote that up there for you".'