ColaLife want Coca-Cola to open up their distribution channels (which are amazing in developing countries) to carry 'social products', such as oral rehydration salts, to the people who need them desperately. This could be done by incorporating an 'aidpod' into Coca-Cola crates. The content of the aidpods would be locally determined by health professionals. Read more on their website.
Wow! So simple!!
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